India has one of the most dynamic fintech markets in the world currently. The constant change and its eminent success is what sets it apart from other international markets, and this is the story of one of the biggest players in India’s fintech market: Upstox.
Crowned as India’s largest online investment platforms, Upstox quickly reached the milestone of onboarding 10 million customers. The company was launched in 2009, and within ten years, it was able to achieve the milestone of acquiring 10 million customers, as it announced its success in June 2020. Within a span of two years, the company was able to double its success rate. According to its CEO, Upstox is just getting started on its mission to simplify investments for every Indian. They are excited with the possibilities, and aim to make investments a habit for every Indian.
The most remarkable thing about Upstox's customer base is its popularity among youngsters. More than 50%of Upstox customers are millennials, and upto 70% are first-time investors. Around 80% of all Upstox investors belong to tier-2 and tier-3 cities. With the rising popularity, Upstox claims to raise its customer base to 200-300 million customers.
Keeping things simple:
At the heart of the Upstox operations, simplicity is their mantra. Their biggest objective is to make investment simpler and easier for every Indian. They wish to keep things uncomplicated for all kinds of people, from first-time retail stock investors to people with years of experience in professional trading. The company provides lots of educational content, features and opportunities for its customers to actively make profitable trades. Their goal is to create an ecosystem where an investor has numerous options for investment, and where they make the highest returns.Innovating fintech:
They have revolutionized the Fintech scene in India. The company looks over a massive load and scale, customers have soaring expectations, and coupled with dealing with a volatile market where money moves through the system, the Upstox engineers have made sophisticated solutions and innovative tactics to run things effortlessly. They have a robust data platform which fulfills their data needs of storage, and reporting.
Focused on youngsters:
Upstox has targeted the millennial into taking up equity investment. And to do so, they have made investing cool and relevant for the Indian youth with its vibrant yet informative content, guide towards first-time investors and giving the millennials a seamless investment experience. With their company, individual investors are rising as part of a trend.